![]() ![]() Please note the following TCF v2.0 timeline:ĬMPs start to deploy to Publisher environmentĪll Vendors support TCF v2.0 with minimal bugs When will TCF v2.0 be officially up and running in the market? TCF v2.0 continues to support the overall drive of the TCF to increase consumer transparency and choice, management by digital properties of consent and compliance, and industry collaboration that centres on standardisation. With participation from 10 National IABs and 55 organisations, and EU-level associations, publishers, media owners, technology providers, and media agencies, the TCF Steering Group enabled an inclusive, fair and consensus-based participation of stakeholders to deliver the vision. The TCF Steering Group (SG) was tasked with drafting the new TCF Policy and IAB Tech Lab managed the technical specifications. IAB Europe, in partnership with IAB Tech Lab, announced on 21 August 2019 the launch of the second iteration of Transparency and Consent Framework (TCF) v2.0. This Q&A will be updated on a weekly basis so if you have any additional questions not covered below, please email & Deadlines Please see below for Q&As related to TCF v2.0 and the switchover. The introduction of TCF v2.0 has welcomed many new Vendors and CMPs who were waiting for the updated policies before joining the only privacy compliance solution that was built by the industry for the industry. ![]() Launched on the 21st August 2019, the vision for TCF v2.0 is to provide enhanced transparency and choice to consumers and greater control to publishers.īusinesses were given until the 15th August to adopt the new standards and successfully switch across from TCF v1.1 to TCF v2.0. The Transparency & Consent (TCF) v2.0 is the product of 12 months of reflection begun in response to feedback from the market, notably publishers, and from EU Member State data protection authorities (DPAs). ![]()
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